modest suggestions for anyone trying to save the world
Explore ideas for structure & strategy applicable to most campaigns
How to Win Campaigns is a practical guide for creating and running successful campaigns.
Order the updated 2010 edition and see more details of How To Win Campaigns at:
'The definitive guide to the campaigner's arts, a magisterial A to Z of how to win hearts and minds.' - Alex Kirby, BBC
Guidelines that apply to most campaigns: a 'toolkit' of fundamental ideas that are easy to overlook.
Browse & download campaignstrategy.org newsletters, articles and other information via the searchable campaignstrategy.org document store.
Our story of making environmental improvements to an old house
Covering values and other developments in the world of change and campaigns.
Latest post from Three Worlds Blog...
A (more-or-less) monthly email focusing on particular issues & examples:
Chris Rose explain the basics of the powerful CDSM psychographic mapping system.
Results from a question about attitudes to the state of the environment which has been asked many times by the values surveyors, CDSM
Findings from qualitative research relevant to attempts to secure behaviour change that would reduce CO2 emissions.
Governments and campaigners both face a common problem: how to generate change and political space for change. The conventional science-UN politics-media process isn't going to get them there - but other strategies could.
» Climate Change Campaigns: Keep Calm But Don't Carry On
A 2008 values-segmented survey about attitudes to climate change
Discussion of a significant shift in the cultural balance of our society away from traditional values.
Pulling together work by leading values researchers and applicable to any subject.
» international values campaign planner
A new campaign strategy bringing together the influence of politics through public opinion, and the use of values to generate behaviour, linked by the consistency heuristic with an example applied to a priority group for behaviour change on climate.
A unique psychological mapping of voters in Britain (2005)