Associated with this website and my book is a free newsletter which I will use from time-to-time to focus on particular issues, use up-to-date examples that illustrate how these techniques can be effectively deployed, pass on comments and feedback from your own experiences (if you let me know about them) and generally alert you to new content.


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Compendium of Newsletters 1-42 in one handy pdf [1.123Mb]

Newsletter index: a rough guide (Word doc) of previous newsletter content to December 2005.

No 107 April 2019: Campaigns for the Past and for the Future

No 106 April 2019: Lessons of Brexit

No 105 October 2018: Frontiers in Plastics and Climate Campaigning

No 104 March 2018: The Explosion of Plastic Campaigning; Values & Identity; Jon Castle

No 103 Dec 2017: Two Tracks Issue

No 102 Jul 2017: Brexit Update | Plastics | Two Questions

No 101 Feb 2017: Bubble Prints | Values Story of Brexit Split | Whose Fake News ? | International Politics Makes A Comeback | Campaigns Course 21 March

No 100 January 2017: Planet Earth II: A Threat to Saving Planet Earth? | Trump: Don't Over-Inflate Him

No 99 August 2016: Are People More Pro-Nature in Urban or Rural Areas? Brexit | Brent Spar

No 98 June 2016: Values | Brexit Campaigns | A Nightingales Campaign Success

No 97 May 2016: Brexit and the Cat Factor | Parameters for Campaign Direction | A Lesson in Campaign Directness

No 96 March 2016: 48 Strategies, Brexit Values battle, German SMEs v TTIP, A Harbour Campaigns Against Plastic Pollution, A Cautionary Tale and Values and Charity Preferences.

No 95 January 2016: A New Narrative on Climate; Trouble With Stories; Tiny Bits Of Good News.

No 94 December 2015: VW scandal; Is Spain The New Green Leader in Europe?; Terrorism; Why Campaigning Matters; SMEs Start To Campaign On TTIP; Divestment Rolls Forward; Drones & VR.

No 93 August 2015: Climate and Divestment - a good strategy right now; Any Action from the Catholic Church after the Encyclical? Strange and dark goings-on in the UK; Global values survey results

No 92 May 2015: Post UK Election Next Steps; The Media Museum Effect: A Growing Cause of Extinctions?; Evidence That Values Determine The Pattern of Attitudes to Climate Change; Climate and Values Papers; No Alarm, No Reaction. No reaction, no action

No 91 February 2015: The Big Gap Issue; Emotionally Charged Facts; Making Polls Interesting to the 'Media', TTIP: A Graveyard for SMEs?

No 90 June 2014: Superbugs and Politics; Rise of the CSPs; Values Uplift Through Framing; Why Values Matching is a Good Idea; Nature Blindness

No 89 April 2014: Nightingales; The Values Behind #nomakeupselfie; UK Politics & values: Beyond Class; Theory of Change

No 88 November 2013: The Philippines Aid Issue

No 87 October 2013: Beware Those Who Call You Powerful

No 86 June 2013: Why Too Much Focus on Opinion Polls Can Lead Your Campaign Astray

No 85 April 2013: Why We Need Climate Crises To Avoid Catastrophe

No 84 February 2013: Values in Five Countries

No 83 December 2012: New Wine, Old Bottles?

No 82 October 2012: What Difference Is 'Online' Really Making?

No 81 July 2012: The Need To Change Climate Campaigning

No 80 May 2012: New report - The 12 Values Modes (Part Three); Exploring Konyism; Values analysis of DEFRA Green Segmentation; A Big Idea Strategy Sequence;Energy Storage and DNAs; More

No 79 May 2012: New report - The 12 Values Modes (Part Two); Why Heuristics Work And Why Campaigns Need A Psychological Makeover; Mainstreaming Change

No 78 March 2012: New report - The 12 Values Modes (Part One); how Generation Y may prefer phones to cars; Google, Egypt and Occupy; consequences of under-estimating values signals

No 77 February 2012: Some Guidelines For Communicating With Settlers, Prospectors and Pioneers

No 76 December 2011: Episode 2 of Eurofish.tv - interviews with the small fishermen and the EU Commissioner; The Advantages of Insulting Your Audience; Post Durban - Where Now on Climate Change?; Stuff in Brief

No 75 November 2011: Getting More Resources For Your Campaign

No 74 October 2011: 99% and Books Issue

No 73 September 2011: Fish TV, Age, Values and Cairo Taxis

No 72 August 2011: Angela Merkel's Fish Hut

No 71 July 2011: Holiday Reading

No 70 July 2011: Campaign Lessons From Murdoch

No 69 May 2011: The Power Behind the 'Arab Spring' - Possible Implications for Human Rights Campaigns

No 68 March 2011: The Emotional Case for Nuclear Power, And the Rational Response to Climate Change

No 67 February 2011: Clicktivism By-passes Inside Track To Harry Potter Forest

No 66 November 2010: Change Outcomes

No 65 October 2010: Fixing Campaigns

No 64 September 2010:From DADA To Values: Consultations Issue

No 63 September 2010: Online Campaigning Issue

No 62 July 2010: Why Do Qualitative Research

No 61 June 2010: Evolution of the Gulf Oil Spill Scandal

No 60 May 2010: Basic campaign questions, VBCOP potential & 'Concern For The State of the UK Environment 2000 - 2010'

No 59 April 2010: Thoughts on a volcano, UK electoral politics and values

No 58 March 2010: 'How to Win Campaigns'; Homer Simpson School of Communications and more

No 57 February 2010: Climate Change Campaigns: Keep Calm But Don't Carry On

No 56 January 2010: Epics Issue

No 55 September 2009: Climate Change, Warnings And The Car Alarm Problem

No 54 September 2009: Maslow Goes To War: Terrorism, Strategies, Values and Democracy

No 53 July 2009: Resolving Koo's Paradox

No 52 June 2009: The Gurkhas Campaign - Lessons From Lumley

No 51 May 2009: Values & The Politics Of Aid

No 50 April 2009: "It's The Children Stupid!" & Free International Values Campaign Planner

No 49 March 2009: A New Campaign Strategy - VBCOP

No 48 January 2009: Campaigns by 'Now People', And Polls

No 47 December 2008: Re-Framing Tax: Why It's A Strategic Target For Campaigners

No 46 November 2008: Learning From The Obama Campaign

No 45 October 2008: Special Edition: The Spartans Strategy For Making Politics Deliver On Climate

No 44 October 2008: Campaigning Your Way Out Of Recession / Who Cares About The Environment

No 43 September 2008: Wetter But Not Better

No 42 June 2008: A Time For Strategy

No 41 May 2008: Values-Dynamic Tipping Point

No 40 April 2008: The Chinese Year of the Tracksuit: Creating Visual Language

No 39 March 2008: The Chinese Silver Lining Issue

No 38 March 2008: The Danger of Old Ideas

No 37 December 2007: Feedback on reaching Prospectors

No 36 November 2007: Be interesting - or be ignored

No 35 October 2007: Spin by Construction - or should the BBC tell the truth?

No 34 August 2007: Climate Scepticism - What Should Campaigners Do?

No 33 June 08 2007: Motivation & Climate Change

No 32 April 23 2007: Apple Computer Issue

No 31 February 05 2007: Wanted: Scandal in Search of a Campaign

No 30 December 28 2006: Climate and Air Travel Issue

No 29 November 11 2006: Mass movements Issue

No 28 October 24 2006: Air Travel and NGOs

No 27 September 25 2006: More Signs Of Winning On Climate ?

No 26 September 06 2006: Campaigns For the Outer Directeds ?

No 25 August 03 2006: campaign of the month: Over Here!

No 24 June 06 2006: Clash of the Titans or Punch and Judy? - campaign of the month: www.fairylandtrust.org

No 23 April 06 2006: Strategies of Experience - campaign of the month: www.eulobbytours.org

No 22 February 24 2006: The new 'Save the Whale'? - campaign of the month: movementasnetwork.org

No 21 January 1 2006: When to use celebrities - Walmart - Meta-spin on nukes (revisited) - strategy of month: participate.net

No 20 December 1 2005: "Meta-spin - UK Government picks climate context for nukes"

No 19 November 3 2005: "Converting an issue into a tangible campaign"

No 18 October 4 2005: "Air Travel and Climate Change"

No 17 September 20 2005: "Why won't they do what you want? An insight from organic food"

No 16 September 9 2005: "What does Katrina mean for campaigns?"

No 15 August 30 2005: "The Mother of all campaigns?"

No 14 July 5 2005: "Environmentalism Kicks: News of Death Premature"

No 13 June 20 2005: "Icons not Celebrities"

No 12 May 7 2005: "UK Climate and Values Study Results"

No 11 May 9 2005: "Blair's Razor"

No 10 Election Issue May 3 2005: "What are campaigns for? And what's wrong with the UK environment movement?"

No 9 April 20 2005: "Wind Wars, More on air travel, F-gas spin"

No 8 April 11 2005: "New survey maps values that underlie changes in UK politics"

No 7 April 5 2005: "Problem phase and solution phase"

No 6 March 12 2005: "Problems, solutions and spin by Media"

No 5 March 5 2005: "Campaign intelligence"

No 4 Feb 16 2005: "Making room to go beyond Kyoto"

No 3 Jan 23 2005: "Why campaigning on climate is difficult"

No 2 Jan 10 2005: "The climate of values"

No 1 Dec 29 2004