campaignstrategy.org

modest suggestions for anyone trying to save the world

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  • Introduction
  • Reality check
  • Motivation not education
  • Analyse the forces
  • K.I.S.S.
  • Right components...
  • Start where your audience is
  • Construct a critical path
  • Campaign v. the unacceptable
  • Make real things happen
  • Say what you mean
  • Find the conflict in events
  • Communicate in pictures
  • Don't send messages

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